Community Builder Award: Diane McCurdy – Canada Life
Description: In this video Diane McCurdy discusses winning the 2024 Canada Life Community Builder Award.
Descriptive transcript:
[whirring blades]
[music plays]
Description: A helicopter flies over a lake. The pilot looks out from the cockpit. At the side door of the helicopter, a man looks downward. A person on a line is lifted towards the helicopter.
Diane: So an Honorary Colonel, what we do is we're a liaison between the military and the community.
Description: A woman in business attire sits at her desk. Text, Diane L. McCurdy, CFP, CEO, McCurdy Financial Planning Inc., Honorary Colonel, 442 Search and Rescue Squadron.
Diane: So it's my job to tell you how amazing our military are and to get that message out, because they do make so many sacrifices, and they never sing their own praises.
[whirring blades]
Description: A helicopter flies over a mountainous area. Brandmark of Canada Life appears onscreen. Community Builder Award logo appears onscreen. Building signage reading 442 SAR. Diane walks towards a rescue helicopter. A man in uniform motions towards the rotors.
Diane: One of the other tasks of an honorary is to go to the base, meet with people on the base, our team. My 442 Squadron. I always say those are my peeps and they're the best because they're mine.
Description: Diane interacts with various members of 442 Squadron.
Diane: And they can talk to me, speak to me about things, ask for advice if they want it, but it's just a sounding board.
Description: A man in uniform stands in front of a rescue helicopter. Text, Colonel Chris Shapka, 19 Wing Commander, Base Commander, CFB Comox.
Chris: She's passionate about 442 Squadron and the role that it plays as a search and rescue squadron. I just don't think we could ask for a better Honorary Colonel than Diane.
Description: A person on a line is lifted out of the water towards a helicopter. A man in uniform motions towards a pile of rescue gear. Life jackets hang from a wall. Painted on the wall, the search and rescue pledge which ends with words "These things I shall do: 'That others may live!’"
Diane: I can't say enough about how wonderful our military are. One of the amazing attributes that they have is they have each other's back. It's something, you know, we bring back to our firm and for me, it's great to be able to share that.
Description: An office foyer with signage that reads McCurdy Financial. Members of Diane's team work at their desks. A woman stands in front of a set of office windows. Text, Farideh Mohsenabadi, Team Leader, Administration, McCurdy Financial Planning Inc.
Farideh: Our team is like a chain. We work together. This is something that Diane taught us, and you can only accomplish when you are working together, and you are looking after each other and backing up each other.
Description: Diane and Farideh stand together in the office foyer. Diane works at her desk. A woman stands in an office hallway. Text, Izumi Miki McGruer, Regional Vice-President, Canada Life.
Izumi: It was important to nominate Diane, because it's so important that we benchmark excellence. And Diane is excellent in everything. And in this case, it has to do with volunteerism and leadership. She puts her passion into action in such a heartfelt way.
Diane: To win this award means the world to me, because it will mean the world to 442 Search and Rescue. And it will make a substantial difference in the lives of military families.
Chris: That Diane is taking this $5000 award, and giving it to base fund, I think there's a great linkage really there between the Canadian Forces, our families and Canada Life.
Diane: When you give, you always get so much more back, whether it's a great feeling or the learning.
Description: A man in uniform explains the workings of the helicopter to a bystander. Diane looks out of a helicopter window. Diane talks with a member of 442 Squadron.
Diane: So what keeps me wanting to do it is there’s lots more to give and there's lots more to learn and do.
[music swells]
Description: Diane in uniform, smiling. Diane talks with a service member. Smiling, Diane points her phone towards the camera. Diane and a fellow member of 442 Squadron stand together laughing. Diane in uniform, smiling and laughing.
[laughter]
Diane: So for me, it's a gift and a privilege to be able to do this.
Description: Brandmark of Canada Life. Text, Canada Life and design are trademarks of the Canada Life Assurance Company. canadalife.com. 1-204-946-1190
Descriptive transcript:
[whirring blades]
[music plays]
Description: A helicopter flies over a lake. The pilot looks out from the cockpit. At the side door of the helicopter, a man looks downward. A person on a line is lifted towards the helicopter.
Diane: So an Honorary Colonel, what we do is we're a liaison between the military and the community.
Description: A woman in business attire sits at her desk. Text, Diane L. McCurdy, CFP, CEO, McCurdy Financial Planning Inc., Honorary Colonel, 442 Search and Rescue Squadron.
Diane: So it's my job to tell you how amazing our military are and to get that message out, because they do make so many sacrifices, and they never sing their own praises.
[whirring blades]
Description: A helicopter flies over a mountainous area. Brandmark of Canada Life appears onscreen. Community Builder Award logo appears onscreen. Building signage reading 442 SAR. Diane walks towards a rescue helicopter. A man in uniform motions towards the rotors.
Diane: One of the other tasks of an honorary is to go to the base, meet with people on the base, our team. My 442 Squadron. I always say those are my peeps and they're the best because they're mine.
Description: Diane interacts with various members of 442 Squadron.
Diane: And they can talk to me, speak to me about things, ask for advice if they want it, but it's just a sounding board.
Description: A man in uniform stands in front of a rescue helicopter. Text, Colonel Chris Shapka, 19 Wing Commander, Base Commander, CFB Comox.
Chris: She's passionate about 442 Squadron and the role that it plays as a search and rescue squadron. I just don't think we could ask for a better Honorary Colonel than Diane.
Description: A person on a line is lifted out of the water towards a helicopter. A man in uniform motions towards a pile of rescue gear. Life jackets hang from a wall. Painted on the wall, the search and rescue pledge which ends with words "These things I shall do: 'That others may live!’"
Diane: I can't say enough about how wonderful our military are. One of the amazing attributes that they have is they have each other's back. It's something, you know, we bring back to our firm and for me, it's great to be able to share that.
Description: An office foyer with signage that reads McCurdy Financial. Members of Diane's team work at their desks. A woman stands in front of a set of office windows. Text, Farideh Mohsenabadi, Team Leader, Administration, McCurdy Financial Planning Inc.
Farideh: Our team is like a chain. We work together. This is something that Diane taught us, and you can only accomplish when you are working together, and you are looking after each other and backing up each other.
Description: Diane and Farideh stand together in the office foyer. Diane works at her desk. A woman stands in an office hallway. Text, Izumi Miki McGruer, Regional Vice-President, Canada Life.
Izumi: It was important to nominate Diane, because it's so important that we benchmark excellence. And Diane is excellent in everything. And in this case, it has to do with volunteerism and leadership. She puts her passion into action in such a heartfelt way.
Diane: To win this award means the world to me, because it will mean the world to 442 Search and Rescue. And it will make a substantial difference in the lives of military families.
Chris: That Diane is taking this $5000 award, and giving it to base fund, I think there's a great linkage really there between the Canadian Forces, our families and Canada Life.
Diane: When you give, you always get so much more back, whether it's a great feeling or the learning.
Description: A man in uniform explains the workings of the helicopter to a bystander. Diane looks out of a helicopter window. Diane talks with a member of 442 Squadron.
Diane: So what keeps me wanting to do it is there’s lots more to give and there's lots more to learn and do.
[music swells]
Description: Diane in uniform, smiling. Diane talks with a service member. Smiling, Diane points her phone towards the camera. Diane and a fellow member of 442 Squadron stand together laughing. Diane in uniform, smiling and laughing.
[laughter]
Diane: So for me, it's a gift and a privilege to be able to do this.
Description: Brandmark of Canada Life. Text, Canada Life and design are trademarks of the Canada Life Assurance Company. canadalife.com. 1-204-946-1190