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Loving Local: The New Japanese Consumer Movement

Explore why Japanese consumers are demanding—and how brands and merchants are responding—to the “shop local” trend that emerged from the pandemic.

Reiko Nakamura, Managing Director, SGK, APAC
Soichi Yamaguchi, Creative Director, SGK, APAC
Jenny Wan Cheng Chou, Account Manager, SGK, APAC
Rio Nakasone, Designer, SGK, APAC
Mizuho Hayashi, Creative Account Manager, SGK, APAC