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"In an industry where the spectrum of applications is vast, and where packaging types and materials vary from product to product, having the flexibility to keep up with constant change is critical. Even more critical is the ability to do this while increasing operational efficiency and protecting your brand. Coding and marking may be one small part of your production process, but getting it right can make a big difference to your overall productivity.

Food and Drug Administration (FDA) has set regulations to ensure ingredients are clearly and accurately labeled and claims are properly and truthfully listed. This, together with warning statements, materials facts and details of origin, amounts to a lot of mandatory content. In an industry where branding and packaging design means everything but labeling requirements continue to consume packaging real estate, manufacturers can benefit from coding solutions that minimize the space required for printing key variable data, as well as helping to ensure the highest quality to protect brand image."