Scaled Agile & AgileSherpas present: Sweet, Surprising & Scary things about Scaling Agile Marketing
Scaled Agile and AgileSherpas present:
Bringing Agile practices to marketing teams can be challenging enough. But what happens when you work to scale these practices across dozens, hundreds, or even thousands of marketers?
The sweet:
Why scaling Agile across your marketing organization is worth it
The scary:
Primary fears and points of resistance that get in the way of rolling Agile marketing across teams
The surprising:
Surprising discoveries about scaling Agile from our experienced panelists
Bringing Agile practices to marketing teams can be challenging enough. But what happens when you work to scale these practices across dozens, hundreds, or even thousands of marketers?
The sweet:
Why scaling Agile across your marketing organization is worth it
The scary:
Primary fears and points of resistance that get in the way of rolling Agile marketing across teams
The surprising:
Surprising discoveries about scaling Agile from our experienced panelists