Michael Lacorazza and Christine Cutten on Marketing Organization Trends

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In a recent CMO Club Virtual Roundtable, Michael Lacorazza, EVP & CMO at Wells Fargo, and Christine Cutten, Principal, Marketing Practice Leader at Deloitte Consulting, discuss the marketing organization trends coming out on top:
🔎 Creating In-House Agencies
🔎 Adjusting Owned and Earned Channels
🔎 Harnessing Insights and Analytics
🔎 Exploring Dynamic Content Capabilities