This video describes how Alan Gonsenhauser and Demandrevenue.com pivoted from being the Interim CMO and Fractional CMO to being the full-time CMO advisor and CMO coach at FinThrive. Alan assisted Cheryl Alden, FinThrive's full-time CMO with her onboarding and remained as her advisor and coach for another 14 months, helping her and the marketing team, providing continuity for their ongoing success.
