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Launching a Glocal Brand: Embrace Local Wisdom to Win Globally​

Asia's deep-rooted cultural traditions are vital drivers of how businesses function and succeed in each market.

Come along as we travel through the Asia Pacific region to understand different cultures and how the creative expression of brands represent the uniqueness of each market and the beliefs, values and behaviors of the people living within them. ​

Reiko Nakamura, SGK, Managing Director, Japan
Soichi Yamaguchi, SGK Creative Director, Japan
Aiko Wada, SGK, Account Manager, Japan