Catherine Kniker, Chief Strategy & Marketing Officer at PTC, discusses the evolving role of sustainability in corporate strategy and marketing.
Catherine discusses the increasing importance of sustainability for businesses, citing that 87% of PTC's customers have sustainability goals. She then elaborates on how PTC, a company assisting industrial and manufacturing firms, integrates sustainability into the entire product lifecycle—from design and manufacturing to service and end-of-life considerations—highlighting the multifaceted approach towards achieving environmental goals.
The discussion underscores the broader perspective PTC takes beyond the conventional "end-to-end" approach, showcasing a comprehensive strategy that integrates sustainability throughout the product journey.
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