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Creating Virtual and Physical Experiences for Kellogg's

When the National School Nutrition Association canceled its in-person annual conference due to COVID-19, SGK​ helped Kellogg pivot to design their own immersive virtual K-12 event. In this session, we review the challenges,​ solution, impact and learnings. Then we explore the future of tradeshow marketing and how to create​ exceptional virtual and physical experiences.

Moderated by SGK’s Mardie Bays with colleagues Kristin Young​ and Chris Massaro and featuring Lisa Favia of Kellogg’s.​

Mardie Bays, SGK, Group Client Director (Moderator)
Chris Massaro, SGK, VP, Creative & Design
Kristin Young, SGK, Client Director
Lisa Favia, Kellogg Company, Senior Director, Commercial Strategy, K-12