When the National School Nutrition Association canceled its in-person annual conference due to COVID-19, SGK helped Kellogg pivot to design their own immersive virtual K-12 event. In this session, we review the challenges, solution, impact and learnings. Then we explore the future of tradeshow marketing and how to create exceptional virtual and physical experiences.
Moderated by SGK’s Mardie Bays with colleagues Kristin Young and Chris Massaro and featuring Lisa Favia of Kellogg’s.
Mardie Bays, SGK, Group Client Director (Moderator)
Chris Massaro, SGK, VP, Creative & Design
Kristin Young, SGK, Client Director
Lisa Favia, Kellogg Company, Senior Director, Commercial Strategy, K-12
