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Creating Virtual and Physical Experiences for Kellogg's

Hello! Welcome to Around the World with SGK. Each session includes a short introduction from various global speakers, as well as a short video outro to share additional content from our teams around the world. Enjoy!

Intro: A few words from Ben Collins (0:00 - 2:19)
Main session duration: (2:19 - 60:34)
Outro: Matthews International Diversity & Inclusion Short Video (60:34 - 62:00)

When the National School Nutrition Association canceled its in-person annual conference due to COVID-19, SGK​ helped Kellogg pivot to design their own immersive virtual K-12 event. In this session, we review the challenges,​ solution, impact and learnings. Then we explore the future of tradeshow marketing and how to create​ exceptional virtual and physical experiences.

Moderated by SGK’s Mardie Bays with colleagues Kristin Young​ and Chris Massaro and featuring Lisa Favia of Kellogg’s.​

Mardie Bays, SGK, Group Client Director (Moderator)
Chris Massaro, SGK, VP, Creative & Design
Kristin Young, SGK, Client Director
Lisa Favia, Kellogg Company, Senior Director, Commercial Strategy, K-12