As the way we consume information continues to change, so does the way we communicate with our audiences. So, what’s the right way to communicate in an environment that’s always in flux? Join us to learn the latest about communicating across social media. We’ll begin with a quick overview of the most popular social platforms today, and a look at the general social landscape. From there, we’ll dive into writing and messaging for social media. We’ll explore the different types and tones of messages, and how they vary by platform and audience. Plus, we’ll look at what students need to know about social media as they prepare to enter the workforce. This includes writing for paid media, and types of ad formats. Social media is here to stay, making communication across the medium an essential skill for the communicators and marketers of tomorrow.
TL;DR – You don’t want to miss this session!
