Hello! Welcome to Around the World with SGK. Each session includes a short introduction from various global speakers, as well as a short video outro to share additional content from our teams around the world. Enjoy!
Intro: Welcome from Pete Beck (0:00 - 1:08)
Main Session: Greek Freak & Cereal Man: Center Out Thinking for Nike and General Mills (1:08 - 51:26)
Outro: Convenience Store Video (51:26 - 52:29)
Get an inside look at how we developed an immersive brand experience for Nike’s Zoom Freak 1 at Nike’s D2C store in SoHo and how we reimagined the nostalgia of a cereal man for General Mills in a modern, social content-driven era.
Learn how center-out thinking drove the creation of these two unique and very different projects. We’ll compare and contrast both head to head, extracting themes, similarities, learnings, and differences.
Speakers:
Sonya Klinger, SGK, Senior Marketing Manager, Americas (Moderator)
Aaron Carlsson, SGK, Executive Creative Director
Bryan Humphreys, SGK, Senior Brand Director
Kenna Borgmeier, SGK, Client Manager
Tim Weakland, SGK, Associate Creative Director
