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SGK Brings the Cereal Man to Life

General Mills and got milk? brought a modern twist to the classic milk man from the 50’s with the launch of their Cereal Man campaign.

SGK’s brand experience teams helped bring the Cereal Man to life and to the streets of LA, developing everything from the customized truck and uniform to the digital assets and promotional videos.

From January 11-15 the Cereal Man delivered specialized kits to key influencers in a custom vintage metal milk crate, which included four boxes of Big G + got milk? product, a custom hoodie, a reusable milk jug, and a personalized note.

The campaign garnered 26M TikTok views and more than 3M Instagram Story impressions.