In this video testimonial, Rick Pleczko, Vice Chairman of the FinThrive Board and CEO of the Operating Executive Group of the Capstreet group discuss his experience working with Alan Gonsenhauser, Founder and Principal at DemandRevenue.com. Rick and others from Clearlake Capital selected Alan to be Fractional CMO and Interim CMO at FinThrive, then retained him for another 14 months after the full-time CMO was hired as a CMO Coach and CMO Advisor. Rick discusses how they selected their Fractional CMO and the benefits and impact during the interim period and afterwords as Alan Gonsenhauser continued to work with the full-time CMO hired to support her onboarding and ongoing success.
This video also explains the Fractional CMO and Interim CMO work Alan Gonsenhauser performed at FinThrive which is a Health IT SaaS Revenue Cycle Management firm. Alan was the Interim Chief Marketing Officer at FinThrive where he led teams who created a new corporate value proposition, initiated a brand renaming, articulated synergies and new messaging across the product portfolio, retooled the demand management, marketing operations, martech stack, customer experience, and product marketing functions. As fractional CMO, Alan filled infrastructure gaps in people, process, technology, and data analytics and developed a board-approved long-term financial plan to fill gaps.
