This video explains the Fractional CMO and Interim CMO work Alan Gonsenhauser performed at FinThrive which is a Health IT SaaS Revenue Cycle Management firm. Alan was the Interim Chief Marketing Officer and Fractional CMO at FinThrive where he led teams who created a new corporate value proposition, initiated a brand renaming, articulated synergies and new messaging across the product portfolio, retooled the demand management, marketing operations, martech stack, customer experience, and product marketing functions. As fractional CMO, Alan filled infrastructure gaps in people, process, technology, and data analytics and developed a board-approved long-term financial plan to fill gaps.
