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Overcoming Packaging Hate with Brand Love

Hello! Welcome to Around the World with SGK. Each session includes a short introduction from various global speakers, as well as a short video outro to share additional content from our teams around the world. Enjoy!

With unsustainable packaging, there can be no brand love where there’s packaging hate. Consumers​ are willing to pay more for sustainable packaging but not at the expense of losing key brand and​ product assets.

When addressing sustainability challenges we must maintain and elevate brand love by creating desirable packaging. This is the winning combination.

Join SGK’s Marcel Verhaaf and​ Arthur Brandenburg van den Gronden where they discuss how to navigate the maze of sustainable​ packaging design to create positive brand impact today and tomorrow.​