Beyond Localization: How Western Brands Can Connect with the Chinese Market

Explore how Beyond Meat’s localization strategies in China helped to redefine how Chinese consumers perceive plant-based products.
Speakers:
Kevin Fan, Client Services Director, SGK, APAC
Qian Wang, Brand Manager (GCN), Beyond Meat
Speakers:
Kevin Fan, Client Services Director, SGK, APAC
Qian Wang, Brand Manager (GCN), Beyond Meat