AI in Marketing: AI, Gen AI, and The Future of Marketing (Webinar)

How the evolution of OpenAI and the differences between Analytical and Generative AI is transforming marketing functions today! Author and marketing professor Dr. Dhruv Grewal explores the tremendous growth of AI and Generative AI in marketing. Discover key insights and research to help students prepare for the careers of today and tomorrow! Dr. Dhruv Grewal is a distinguished professor of Marketing at Babson College and co-author of Marketing, M: Marketing, and Retailing Management for McGraw Hill.