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5 Myths About Storytelling: Amplifying Influence

Hello! Welcome to Around the World with SGK. Each session includes a short introduction from various global speakers, as well as a short video outro to share additional content from our teams around the world. Enjoy!

Intro: Masterclass (0:00 - 0:54)
Main session duration: (0:54 - 18:12)
Outro: Masterclass winner announcement (18:12 -18:20)

Everyone talks about storytelling, but not all brands are embracing it. SGK’s​ Patti Soldavini explores the 5 biggest myths surrounding storytelling, why they are limiting a brand’s influence and why the best story wins.​

Patti Soldavini, SGK, Sr. Director, Global Marketing Strategy