In the rush to make marketing as machine-powered as possible, marketers often forget that their audience is made up of real live people_ not machines. Christopher S. Penn, VP of Marketing Technology from SHIFT Communications, helms this keynote session on how to discard the robot routine and embrace effective, human marketing techniques. Learn the difference between inbound and outbound marketing (and when each is appropriate) and concrete ways to build and convert new audiences in a careful balance between ROI and reputation.
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