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The Power of Provenance: Exploring International Markets with Woolworths

Hello! Welcome to Around the World with SGK. Each session includes a short introduction from various global speakers, as well as a short video outro to share additional content from our teams around the world. Enjoy!

In a region that hungers for quality and authenticity, brand provenance is more important than ever before. But successfully exporting a brand isn’t just about translating what it is in the home market--it’s about being relevant to where it's going. We sit down with Woolworths International to see how they're bringing an Australian icon into the fast-moving market of China.

Philip Hwang, SGK, Strategy Director, Australia
Nicola Richards, SGK, Client Service Director
Jacob Baldock, Woolworths, Head of Marketing, ANZ